Dr. Laura Basha is a multifaceted entrepreneur and artist who wanted to build an online presence that integrated seemingly different skills, modalities, talents and methods into one cohesive engagement and process. She looked to unify several web presences into one platform where she could share her unique insights, perspectives and methodologies. She wanted to do so in a way that spoke to both individual leaders and organizations. She sought to spark a dialogue online and off around these topics and to build a sales funnel for her book.
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